Raise Your Profile: Essential Tips for Writing a Compelling Roof Installer Resume

Whether you are climbing your first scaffold or leading crews on complex industrial waterproofing projects, your resume is your ticket to interviews. In a market where hiring managers skim dozens of CVs in minutes, a strong roof installer resume can be the difference between a call-back and a pass. This guide shows you exactly how to present your skills, safety record, and results so employers see you as the safe pair of hands they need.

From residential shingles to large-scale TPO and PVC membranes, roofing remains one of the most in-demand construction trades across Europe and the Middle East. In Romania especially - in cities like Bucharest, Cluj-Napoca, Timisoara, and Iasi - employers seek installers who can deliver quality at height, in all weathers, on tight deadlines. If you want your CV to stand out to local contractors, international general contractors, facilities management companies, and solar EPCs, you need a document that is easy to scan, rich in measurable achievements, and optimized for applicant tracking systems (ATS).

The steps below combine recruiter insight from the construction sector with practical examples you can copy, including Romania-specific details such as salary benchmarks in EUR/RON and common employer types. Use this as your complete checklist to build a compelling roof installer resume.

What Hiring Managers Want to See on a Roof Installer Resume

Before you start writing, understand what busy hiring managers actually look for when screening CVs for roof installer roles:

Proven safety mindset: Evidence of working at height safely, zero lost-time incidents (LTIs), and current certifications (SSM/PSI, first aid, harness training, IPAF/MEWP). Employers will reject otherwise strong profiles if safety is unclear.
Hands-on system experience: Clear mention of specific systems and materials (bitumen, TPO, PVC, EPDM, SBS/APP torch-on membranes, shingles, slate, clay tile, metal standing seam, liquid waterproofing, green roof components). The closer your experience matches their site plans, the faster you move forward.
Measurable results: Numbers show impact. Square meters installed, leak call-backs reduced, productivity gains, wastage reduced, schedule improvements, and rework avoided.
Project types and scale: Residential vs commercial vs industrial. New build vs refurbishment. Roofing heights and complexity (e.g., penetrations, skylights, plant curbs, solar mounts).
Crew collaboration and leadership: Ability to work in teams, follow method statements, coordinate with foremen, train apprentices, and communicate with site managers and clients.
Reliability and availability: Consistent employment, on-time attendance, willingness to travel or work overtime, and clean driving record.
Language and mobility: For Europe and the Middle East, English is valuable. For work in Romania, Romanian fluency is standard; Hungarian can help in parts of Transylvania. Willingness to travel regionally or internationally is a plus.

Keep these priorities front and center as you create each section of your resume.

Choose a Resume Format and Layout That Works in Construction

A clean, one- or two-page resume is ideal for roof installer roles. Avoid complicated designs, images, and multiple columns that can break in ATS software.

Length: 1 page for newcomers to the trade; up to 2 pages for experienced installers, chargehands, or foremen.
Format: Use a reverse-chronological layout unless you are changing careers. Put the most recent role first and emphasize relevant accomplishments.
Section order: Contact information, professional summary, core skills, certifications, experience, selected projects, education, and optional extras (languages, driving, awards).
Fonts and size: Use simple fonts (Arial, Calibri) at 10-11 pt for body text and 12-14 pt for headings. Keep margins clean and spacing consistent.
File name: Use a professional file name like "Firstname-Lastname-Roof-Installer-CV-Bucharest-2026.pdf".
File type: PDF is preferred to preserve formatting, unless a job post asks for Word.
ATS tips: Use standard headings like "Experience" and "Education". Avoid text boxes and graphics. Sprinkle keywords from the job description throughout your summary, skills, and bullet points.

Write a Results-Focused Professional Summary

Your summary is the 3-5 line elevator pitch at the top of your CV. It should point to your years of experience, systems you know, safety certifications, and one or two achievements with numbers.

Example summaries you can adapt:

Entry-level roof installer (Bucharest): "Motivated roof installer with 1 year of experience supporting installation of bitumen torch-on and shingle systems on residential blocks in Bucharest. Trained in SSM/PSI and fall arrest, with zero LTIs to date. Recognized for strong work ethic, accurate measurements, and keeping the site tidy and safe. Holds category B driving license and available for travel in Ilfov and Prahova counties."
Mid-level installer (Cluj-Napoca): "Roof installer with 5+ years in commercial and industrial roofing across Cluj-Napoca and Turda. Proficient in TPO, PVC, EPDM, and standing seam metal systems, including vapor barriers and insulation. Delivered over 25,000 sqm with less than 1% call-backs, reduced material waste by 7%, and mentored 3 apprentices. Valid IPAF/MEWP and first aid certified; English conversational level."
Lead installer or foreman (Timisoara): "Foreman-level roof installer with 9 years experience leading crews of 6-10 on membrane and liquid waterproofing projects in Timisoara and Arad. Strong track record of zero LTIs across 120+ weeks, handover on time and under budget, and smooth coordination with site managers and crane teams. Experienced with green roof assemblies, skylights, and solar mounting interfaces."

Put your job title at the start of your summary to align with ATS searches: "Roof Installer | TPO, PVC, Bitumen | SSM, IPAF".

Spotlight Skills That Match the Job Ad

Gather the job description and list the skills they emphasize. Then map your skills to theirs using short, scan-friendly bullet points.

Technical skills to include:

Systems and materials: TPO, PVC, EPDM, SBS/APP bituminous membranes, torch-on, liquid-applied waterproofing (PU, PMMA), standing seam metal, shingles, clay tile, slate, green roofs, inverted roofs, warm roofs, cold roofs, terrace roofs.
Components: Vapor barriers, insulation (PIR, EPS, XPS, mineral wool), flashings, upstands, gutters, downpipes, skylights, roof hatches, penetrations, drains and scuppers.
Tools and equipment: Torch, hot-air welder, roller, seam tester, riveter, shears, snips, drill/impact driver, chalk line, laser level, angle grinder, sealant guns.
Drawings and planning: Ability to read blueprints and method statements, measure quantities, cut plans, and follow manufacturer details.
Quality control: Leak detection, seam testing, adhesion checks, documenting installations, snag lists, punch list closeout.

Safety and compliance skills:

Work at height: Harness use, lifelines, fall arrest systems, anchor points, roof edge protection, scaffolding awareness.
MEWP/IPAF: Safe operation and spotter responsibilities for scissor lifts and booms.
SSM/PSI: Romanian occupational health and safety and fire safety practices; toolbox talks; incident reporting.
Hot work permits: Fire blankets, extinguishers, gas bottle handling, hot work watch.
LOTO basics: Coordination during roof penetrations near MEP equipment.

Soft skills:

Teamwork and communication, punctuality, attention to detail, problem solving in changing weather, client interaction on live sites, mentoring apprentices, and reporting progress to foremen.

List 10-15 skills. Keep each to 1-3 words so they scan well.

Certifications and Training That Strengthen Your Application

Recruiters are more comfortable shortlisting candidates whose safety training and credentials are current. Highlight certifications prominently.

Common, valuable certifications for roof installers in Romania and across Europe:

SSM (Securitate si Sanatate in Munca) - basic or advanced health and safety training
PSI (Prevenire si Stingere a Incendiilor) - fire prevention and firefighting basics
First Aid - authorized provider course
Work at Height training - harness, anchorage, fall arrest, rescue basics
IPAF/MEWP (Mobile Elevated Work Platforms) - PAL card for scissor and boom lifts
CSCS or equivalent (for UK projects) - valid trade or laborer card
SCC/VCA (Netherlands/Belgium) - safety certificate contractors
IRATA or national industrial rope access certification (if you do rope work)
Manufacturer training: Sika, Bauder, Firestone/Bridgestone (RubberGard EPDM), Fatra, Carlisle, Icopal/ BMI, Soprema, Danosa - authorized applicator courses
Asbestos awareness (where applicable for refurbishment)
Driving license - category B minimum; BE or C can help with towing or transport

Be specific: include provider, level, and year. Example: "IPAF 3a/3b - PAL card, valid to 2028." or "Sika Sarnafil TPO - authorized installer, 2025."

Turn Your Experience Into Metrics That Impress

Bullet points should show action and results, not just duties. Use the CAR method - Challenge, Action, Result - and include numbers.

Bad: "Installed PVC roofs and helped with insulation."

Better: "Installed 3,800 sqm of PVC membrane with PIR insulation on a logistics hall in Timisoara, achieving 0.2% rework and handover 5 days ahead of schedule."

Numbers you can use:

Area installed: square meters per project or per month
Time: schedule shortened, on-time handovers
Quality: leak call-backs, rework percentages, warranty claims
Safety: zero LTIs, near misses reported, toolbox talks delivered
Cost: material waste reduction, negotiated savings with suppliers
Team: crew size, apprentices trained, subcontractors coordinated

Sample experience bullets by seniority

Entry-level (Iasi):

Assisted with cutting and installing vapor barriers, insulation, and shingles on 12 residential roofs across Iasi, averaging 120 sqm per roof with less than 2% material waste.
Set up fall arrest lines and edge protection daily and maintained a clean, hazard-free workspace; zero recordable incidents in 8 months.
Learned hot-air welding for TPO detailing around roof penetrations under supervision; achieved 100% pass on seam tests.

Mid-level installer (Cluj-Napoca):

Installed 6,200 sqm of TPO membrane on a retail park in Cluj-Napoca, coordinating with MEP trades to waterproof 48 penetrations and 9 skylights; achieved zero leak call-backs post-handover.
Reduced material waste by 8% through improved layout planning and efficient cutting, saving an estimated 18,000 RON in materials.
Mentored 3 junior installers on safe torch handling and seam testing; supported team productivity improvement of 15% measured by daily output.

Lead installer/foreman (Bucharest):

Led a crew of 8 on two industrial roofs totaling 12,400 sqm of PVC and EPDM systems in Bucharest - coordinated crane lifts, MEWP access, and hot work permits; delivered both phases 10 days early.
Implemented a daily QA checklist and thermal imaging checks for hidden moisture; reduced post-completion defects from 3.5% to 0.9% across the portfolio.
Managed client communication with a general contractor in Sector 6 and produced weekly progress and safety reports; maintained zero LTIs across 58 weeks.

Where possible, include the type of employer - specialist roofing contractor, general contractor, solar EPC, insurance restoration firm - so readers can gauge the context and scale.

Include a Projects Section for High-Impact Work

Roofing is visual and project-driven. Add a short "Selected Projects" section when you have standout sites.

Bucharest - Industrial Park West: 7,200 sqm PVC warm roof with PIR insulation and 15 rooflights; delivery under PORR general contractor; role: senior installer responsible for perimeter upstands and gutters.
Cluj-Napoca - Retail Center: 3,400 sqm TPO single-ply roof with tapered insulation; role: installer leading penetrations and skylight curbs; achieved handover 4 days early.
Timisoara - Logistics Hall: 5,000 sqm EPDM over trapezoidal metal deck; role: chargehand coordinating MEWP access and hot work permits.
Iasi - Residential Complex: 1,100 sqm bitumen torch-on over concrete slab; role: installer, torch operator; zero warranty claims at 12-month review.

If allowed, include a link to a simple project photo folder or portfolio. Never share client-confidential drawings or proprietary data.

Education and Apprenticeships

Formal education matters less than hands-on results in roofing, but list your relevant qualifications:

Vocational school certificate in construction or carpentry (e.g., Colegiul Tehnic in Bucharest, Cluj-Napoca, Timisoara, or Iasi)
Apprenticeship in roofing or waterproofing
Short courses in measurement, blueprint reading, or site management

Format example:

Colegiul Tehnic Construction, Timisoara - Vocational Certificate, 2018
Roofing Apprenticeship - Specialist contractor, 2018-2020

Salary Benchmarks in Romania and How to Use Them Smartly

While most resumes do not include salary expectations, knowing the market helps you negotiate and set realistic targets. Figures vary by city, employer type, and experience, but the ranges below reflect common bands in Romania for 2025-2026. These are approximate and may vary with allowances, per diem, and overtime.

Monthly net salary (RON and EUR, assuming 1 EUR ≈ 5 RON):

Entry-level roof installer (0-2 years): 3,500 - 5,000 RON net per month (≈ 700 - 1,000 EUR)
Mid-level installer (3-6 years): 5,500 - 7,500 RON net per month (≈ 1,100 - 1,500 EUR)
Senior installer/chargehand (6+ years): 7,500 - 10,000 RON net per month (≈ 1,500 - 2,000 EUR)
Foreman/site supervisor: 9,000 - 12,000 RON net per month (≈ 1,800 - 2,400 EUR)

City differentials (typical tendencies):

Bucharest: Toward the top of each range due to demand and project scale.
Cluj-Napoca: Strong commercial market; often near upper-middle of ranges.
Timisoara: Competitive due to logistics and industrial hubs; mid-to-high.
Iasi: Usually mid-range, with variation by employer and project mix.

Daily rates for contractors/freelancers:

Skilled installer: 250 - 400 RON per day (≈ 50 - 80 EUR)
Lead installer/chargehand: 350 - 500 RON per day (≈ 70 - 100 EUR)

How to use salary data in your resume:

Do not list your desired salary on the CV unless requested.
Use achievements that justify the higher end of the range (e.g., productivity gains, zero defects, leadership).
If asked in an application form, give a range aligned with your city and experience.

Tailor Your Resume to Different Employer Types

Larger contractors and niche specialists scan for different signals. Match your language and achievements to their priorities.

Specialist roofing contractors: Emphasize system certifications, speed without compromising quality, and zero LTIs. Include manufacturer-approved installer status and exact materials.
General contractors (e.g., large firms operating in Romania like Strabag, PORR, or Bog'Art): Highlight coordination with multiple trades, adherence to site method statements, and documentation discipline.
Facilities management companies: Focus on diagnostics, leak repairs, maintenance cycles, and working on live sites with minimal disruption.
Solar EPCs and installers: Showcase experience integrating solar mounting systems, sealing penetrations, and collaborating with electrical teams. Mention relevant projects in Cluj-Napoca or Timisoara where logistics hubs often host solar.
Insurance restoration firms: Emphasize fast response, temporary weatherproofing, storm damage repairs, and clear client communication.
Middle East projects (UAE, Qatar, KSA): Underscore heat and UV challenges, liquid and single-ply systems suited to hot climates, and strict HSE compliance. English language and multicultural teamwork help.

Use Keywords to Pass ATS Without Sounding Robotic

ATS looks for exact keywords in your resume. Weave them in naturally across your summary, skills, and experience bullets.

Keyword ideas to consider:

Roofing systems: TPO, PVC, EPDM, bitumen, SBS, APP, torch-on, liquid waterproofing, PMMA, polyurethane, standing seam metal, shingles, slate, tile
Components: vapor barrier, PIR insulation, EPS, XPS, mineral wool, flashing, gutter, scupper, roof drain, upstand, skylight, curb, parapet
Safety: SSM, PSI, work at height, fall arrest, harness, anchor, MEWP, IPAF, hot work permit, first aid, LOTO, toolbox talk, zero LTI
Methods: blueprints, method statement, QA/QC, seam test, adhesion, leak test, snag list
Roles: installer, roofer, chargehand, foreman, crew lead, supervisor
Tools: hot-air welder, seam roller, riveter, snips, laser level, drill, grinder

Avoid keyword stuffing. If a term is in the job ad, include it once in your summary and again in a relevant bullet.

Avoid Common Resume Mistakes in Roofing

Steer clear of issues that cause fast rejections.

Vague job titles: Use "Roof Installer" or "Roofer - Single Ply" rather than just "Worker".
Duty-only bullets: Replace "Responsible for installing" with outcomes and numbers.
Missing safety training: Always list SSM/PSI, first aid, and work-at-height training.
Unclear system exposure: Specify the exact membranes and materials you have installed.
Typos and inconsistent dates: Construction recruiters value precision. Proofread.
Over-designed CVs: Keep it simple. ATS does not read graphics.
Gaps without explanation: For seasonal work, state the season or project-based nature.

Optional Sections That Can Strengthen Your Profile

Languages: Romanian (native), English (intermediate), Hungarian (conversational) - valuable in Cluj-Napoca region.
Driving and mobility: Category B, clean record; own car; available for travel to Timis, Cluj, Iasi counties; passport for EU travel.
HSE statistics: Zero LTIs over 24 months; 60+ toolbox talks delivered; 100% PPE compliance audits.
Awards: Employee of the Month, Safety Champion, Installer of the Quarter.
Volunteering: Community roof repair projects, disaster response.

A Simple Resume Template You Can Copy

Below is a clean, ATS-friendly structure. Replace placeholders with your details.

Name Surname City, Country | Phone | Email | LinkedIn (optional)

Professional Summary Roof installer with X years of experience across [systems]. Delivered [sqm] on [project types] with [key safety or quality results]. Certified in [certs]. Available to travel across [regions].

Core Skills

TPO, PVC, EPDM, bitumen torch-on
Vapor barriers, PIR insulation, flashings, gutters
Hot-air welding, seam testing, QA/QC
Work at height, SSM/PSI, first aid, IPAF/MEWP
Blueprint reading, method statements, snagging
Teamwork, communication, training apprentices

Certifications

SSM - Year
PSI - Year
First Aid - Year
IPAF 3a/3b - Valid to Year
Manufacturer training (e.g., Sika Sarnafil TPO) - Year

Experience Roof Installer, Employer Name - City, Country | MM/YYYY - Present

Installed [X,000] sqm of [system] on [project], achieving [result] with [% metric].
Coordinated [MEWP/crane/hot work permits], maintaining [zero LTIs/QA pass rate].
Trained [number] apprentices; improved productivity by [percent].

Roof Installer, Employer Name - City, Country | MM/YYYY - MM/YYYY

[Achievement bullet 1]
[Achievement bullet 2]
[Achievement bullet 3]

Selected Projects

[City] - [Project name]: [sqm], [system], role: [your role], result: [time/cost/quality metric].

Education

[School], [Certificate/Diploma], Year
Apprenticeship: [Employer], Years

Additional

Languages: [Romanian, English, etc.]
Driving: Category B
Availability: [Notice period]

Concrete Examples for Romanian Cities

Use city-specific details to show local experience and readiness.

Bucharest example bullet:

Installed 4,300 sqm of PVC membrane with PIR insulation on a logistics hall in Sector 4, Bucharest, coordinating with a general contractor and maintaining zero LTIs; completed roof works 6 days ahead of milestone.

Cluj-Napoca example bullet:

Executed TPO single-ply installation on a retail center in Floresti, Cluj-Napoca - 2,900 sqm - including skylight curbs and gutter reline; delivered 100% pass on QA seam tests and reduced material waste by 6%.

Timisoara example bullet:

Led detailing for 5,500 sqm EPDM over trapezoidal deck in Ghiroda, Timisoara; managed hot work permits and spotter rotation for MEWP operations; zero defects at handover.

Iasi example bullet:

Completed 12 shingle roofs averaging 120 sqm per unit in Iasi county, improving daily output from 80 sqm to 110 sqm through better material staging and cut planning.

Power Verbs That Fit Roofing Work

Recruiters notice strong action words. Use a mix to avoid repetition:

Installed, welded, torched, sealed, flashed, anchored, insulated
Measured, cut, fabricated, aligned, leveled, tested, inspected
Coordinated, led, mentored, trained, briefed, documented, reported
Reduced, improved, optimized, prevented, resolved, delivered, handed over

Show Your Safety Mindset With Specifics

Safety is the cornerstone of roofing. Give concrete evidence:

PPE compliance rate (self-audited or team)
Number of toolbox talks delivered or attended
Hot work days with no incidents
Near-miss reports filed (shows proactive behavior)
Certifications kept current with expiry dates

Example: "Delivered 24 toolbox talks in 2025 and maintained 100% harness compliance checks; zero LTIs across 11 months."

Showcase Problem Solving Under Real Conditions

Roofing success often comes from handling weather and site constraints. Use bullets that show adaptability:

"Resequenced work to install upstands and drains during a rain forecast, preventing water ingress and keeping the program on track."
"Coordinated early crane lifts to avoid high-wind shutdowns, keeping insulation stock at roof level and eliminating delays."

Align With Manufacturer Standards

If you are an authorized installer or have completed a manufacturers course, list it. Many contractors must use certified applicators for warranty reasons.

"Authorized Sika Sarnafil TPO installer - detailing upstands, corners, and penetrations to manufacturer standard; 20-year warranty compliance."
"Bauder bituminous systems trained - torch-on technique, torch safety, and lap integrity checks."

Quantify Crew and Equipment Coordination

Employers value installers who can manage logistics safely:

"Coordinated 2 MEWPs, scheduled daily inspections, and maintained a spotter rotation to comply with site rules."
"Planned perimeter edge protection and lifeline installation prior to membrane works, reducing fall risk."

How To Write Experience When Work Is Seasonal or Project-Based

If you have multiple short assignments, group them under one employer or as "Project-based roles" with clear dates and bullet points for representative projects. Example:

Project-based Roof Installer - Multiple Contractors | 2023 - 2025

Bucharest: 2,600 sqm PVC logistics roof - zero leak call-backs
Cluj-Napoca: 1,800 sqm TPO retail - delivered 3 days early
Iasi: 8 residential shingle roofs - 98% client satisfaction

This avoids clutter and shows continuity.

Keep Contact Details Professional and Complete

Include:

Phone and email you check regularly
City and region (e.g., Bucharest, Cluj-Napoca) and willingness to travel
LinkedIn (optional but helpful), portfolio link if allowed

Do not include:

Full address, date of birth, marital status, or personal ID details

Short Cover Letter Tips That Complement Your Resume

A short, focused cover letter can lift your application, especially for foreman roles.

Open with the role and how your system experience matches it.
Include 1-2 quantified wins relevant to the employer type.
State your certifications and availability.
Close with a call to discuss.

Example: "In 2025, I led a crew of 7 to deliver 6,800 sqm of PVC in Timisoara with zero defects and a 7% waste reduction. I hold SSM, first aid, and IPAF and can start within 2 weeks."

Final Resume Checklist For Roof Installers

Before you send your CV, run through this list:

Job title in your headline matches the ad (e.g., Roof Installer - PVC/TPO)
Summary shows years of experience, systems, a safety mention, and 1-2 metrics
Skills list mirrors the ad with 10-15 relevant terms
Certifications include SSM/PSI, first aid, work at height, IPAF, and manufacturer training
Experience bullets use numbers and outcomes
Projects section highlights 2-4 strong jobs with city and sqm
Education and apprenticeships listed with dates
File name and format are professional (PDF unless requested differently)
No spelling mistakes or inconsistent dates
Contact details are up to date and professional
ATS-friendly layout (no tables or graphics)
City examples included if helpful (Bucharest, Cluj-Napoca, Timisoara, Iasi)
Optional: languages, driving, availability
No salary demands on the CV unless required
One or two pages max, with clean spacing

Closing Thoughts: Build a Resume That Works as Hard as You Do

Roofing is about precision, stamina, and safety - and your resume should reflect the same qualities. Keep it simple, specific, and results-driven. If you highlight systems, safety, and measurable wins, you will stand out to specialist roofing contractors, general contractors, and facilities companies from Bucharest to Timisoara.

If you want an expert set of eyes on your CV, ELEC can help. Our recruitment specialists place roof installers across Europe and the Middle East and know exactly what employers expect. Reach out to our team for a free CV review, tailored feedback, and introductions to roles that match your experience and location.

Frequently Asked Questions

How long should a roof installer resume be?

One page is ideal if you have up to 3 years of experience. Use up to two pages if you have multiple project cycles, certifications, and leadership responsibilities. Focus on relevance - cut older, unrelated roles.

Should I include photos of roofing projects in my resume?

Do not embed photos in the CV. Instead, provide a link to a simple online portfolio or shared folder with project photos, labeling each with project name, city, system, and your role. Keep permissions public or accessible without sign-in if you share the link.

How do I handle short-term or seasonal jobs?

Group project-based roles under one heading or list them clearly with months and years. Use a "Selected Projects" section to highlight your best work with metros installed and outcomes. Mention that work was seasonal or project-based to explain short durations.

Which certifications matter most for roof installers?

In Romania and most of Europe, employers value SSM/PSI, first aid, work-at-height training, and IPAF/MEWP. Manufacturer training for TPO/PVC/EPDM or bituminous systems is a strong differentiator. For cross-border work, SCC/VCA or CSCS can be essential.

Do I need to list salary expectations?

Not on the resume, unless the employer specifically requests it. If asked later, use market bands for your city and experience. In Romania, mid-level installers often earn 5,500 - 7,500 RON net monthly (≈ 1,100 - 1,500 EUR), depending on employer and overtime.

What if I am new to roofing with little experience?

Lean on transferable skills (carpentry, construction labor, heights tolerance), safety training (SSM, first aid), and any hands-on practice from a course or apprenticeship. Use bullets with small wins, such as seam test pass rates, tidy sites, or punctuality.

Is a cover letter necessary for roofing jobs?

It is not always required, but a short cover letter can make a difference, especially when you align your system experience with the job ad and include 1-2 measurable achievements. Keep it under 200 words and tailor it to the employer type.